Search Engine Optimization

 Search Engine Optimization is the process of improving your website's visibility on search engines like Google so that it appears higher in search results when users search for relevant keywords.

🔹 Key Components of SEO:

1. On-Page SEO

   • Optimizing content, meta tags, headings, and internal links.

   • Keyword research and proper keyword placement.

   • Using clean URLs and structured data.

2. Off-Page SEO

   • Building backlinks (other websites linking to your site).

   • Social signals and brand mentions.

   • Guest blogging and influencer outreach.

3. Technical SEO

   • Ensuring fast page speed and mobile-friendliness.

   • Using secure connections (HTTPS).

   • Fixing broken links, crawl errors, and improving site architecture.

4. Local SEO

   • Optimizing for local searches like “best cafe near me.”

   • Creating a Google Business Profile and getting local reviews.