How to Build a Digital Marketing Portfolio

 How to Build a Digital Marketing Portfolio

1. Decide What to Showcase

Highlight real work, mock projects, or results you've achieved in areas like:

• SEO (before/after rankings, audits)

• Social media growth (Instagram insights, campaigns)

• Paid ads (Google/Facebook Ads performance)

• Content writing (blogs, ad copy, email sequences)

• Email marketing (automation flows, open/click rates)

• Web design (landing pages, funnel designs)

✅ 2. Create or Collect Your Work Samples

If you're new, create 2–3 mock projects:

• Redesign a real business’s Instagram strategy

• Write a blog post with SEO optimization

• Make a sample Google Ad with targeting strategy

• Build a demo landing page in WordPress or Canva

If you’ve worked with clients:

• Use screenshots, links, or before/after data

• Include testimonials if possible (even unpaid/test projects)

✅ 3. Organize It Professionally

Use one of these formats:

• Personal Website/Blog (WordPress, Wix, Carrd)

• Notion Portfolio (easy and clean layout)

• Google Drive Folder (well-organized with links)

• PDF Portfolio (if you’re applying via email)

Include:

• Project title

• Tools used (e.g., Canva, Meta Ads Manager, SEMrush)

• Short description (goal + what you did + result)

• Visuals (charts, screenshots, performance graphs)

✅ 4. Add an About & Contact Section

Let people know:

• Who you help

• What services you offer

• Your skills, tools, certifications

• How to contact or book a call

✅ 5. Keep It Updated

• Add new projects every month

• Remove old, irrelevant work

• Include testimonials or client logos if available