Marketing Funnels

 Marketing Funnels is a visual model that represents the journey a customer takes from discovering your brand to making a purchase — and beyond. It’s called a “funnel” because the number of prospects narrows at each stage.

🔻 Stages of a Marketing Funnel:

1. Awareness
   🔹 Goal: Let people know you exist
   🔹 Tactics: Social media, SEO, ads, content marketing

2. Interest
   🔹 Goal: Get them curious about your offer
   🔹 Tactics: Email opt-ins, lead magnets, blog posts, videos

3. Consideration
   🔹 Goal: Help them compare and trust your brand
   🔹 Tactics: Case studies, testimonials, webinars, free trials

4. Conversion (Action)
   🔹 Goal: Make the sale
   🔹 Tactics: Special offers, clear CTAs, sales pages, checkout funnels

5. Loyalty & Advocacy
   🔹 Goal: Turn customers into repeat buyers and brand promoters
   🔹 Tactics: Follow-up emails, loyalty programs, referral incentives

✅ Why Funnels Matter:

• Helps identify weak points in your marketing

• Maximizes conversions at every stage

• Improves customer journey experience

• Essential for scaling online sales