Search Engine Marketing

 Search Engine Marketing

is a form of digital marketing that involves paid advertising on search engines like Google or Bing to increase visibility in search results.

🔹 How SEM Works:

When someone searches for a keyword, your ad appears at the top or bottom of the search results. You pay when someone clicks your ad — this is called Pay-Per-Click (PPC) advertising.

---

🔑 Key Elements of SEM:

1. Google Ads or Bing Ads

2. Keyword Targeting – Bidding on the right keywords

3. Ad Copywriting – Creating compelling ad headlines & descriptions

4. Landing Pages – Directing clicks to relevant pages that convert

5. Ad Extensions – Adding links, call buttons, reviews, etc.

6. Quality Score – Google’s rating of your ad relevance and landing page

---

✅ Benefits of SEM:

• Instant visibility on search results

• Highly targeted (location, time, device, audience)

• Performance-based – you only pay when someone clicks

• Scalable and measurable