Content Marketing

Content Marketing

Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and engage a target audience — with the ultimate goal of driving profitable customer action.

🔹 Purpose of Content Marketing:

Instead of directly selling a product or service, you provide helpful or entertaining content that builds trust and nurtures long-term relationships with your audience.

🔹 Common Types of Content:

Blog posts (educational or informative articles)

Videos (how-tos, explainers, product demos)

Social media content (reels, infographics, carousels)

Ebooks & guides (in-depth resources)

Newsletters & emails

Podcasts & webinars

🔹 Why It Works:

Improves SEO and website traffic

Builds brand authority and trust

Engages and retains customers

Supports other digital marketing efforts (email, social media, PPC)