A landing page is an independent website page developed for a specific campaign for advertising or marketing. It's where a user "lands" when they click on a link in an ad, email, or other online channel. The purpose of a landing page is to convert visitors into customers or leads via a dedicated Call-To-Action (CTA) such as signing up, downloading, or buying.
Primary Features:
Focused Content: A single product, service, or promotion.
Clear CTA: Buttons such as "Buy Now", "Sign Up", or "Get Started".
No Distractions: In contrast to a homepage, it shuns menus or links that divert visitors away.
Conversion Tracking: It's designed for tracking and optimizing results.
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