Pay-Per-Click (PPC) Advertising

 Pay-Per-Click (PPC) Advertising is a digital marketing model where advertisers pay a fee each time someone clicks their ad. It’s a way to buy visits to your website, rather than earning them organically.

🔹 How PPC Works:

• You bid on keywords relevant to your product or service.

• When someone searches those keywords, your ad may appear.

• If they click, you pay — hence “pay-per-click.”

📊 Popular PPC Platforms:

1. Google Ads – Search, Display, Shopping, YouTube

2. Microsoft Ads (Bing)

3. Facebook & Instagram Ads

4. LinkedIn Ads

5. YouTube Ads

6. Amazon Ads

🧩 Key Elements of a PPC Campaign:

• Keywords – What people search for

• Ad Copy – Headline, description, CTA

• Landing Page – Where the user lands after clicking

• Budget & Bidding – How much you're willing to pay per click

• Quality Score – Google’s rating of your ad and landing page quality

✅ Benefits of PPC:

• Fast results and immediate traffic

• Highly targeted (location, device, behavior, demographics)

• Fully measurable and trackable

• Budget control and scalable campaigns