On-Page SEO (Title, Meta, Tags, URLs, Content)
✅ 1. Title Tag
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The clickable headline shown in search results.
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Include primary keyword near the beginning.
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Keep it under 60 characters.
π Example:
Bad: “Home”
Good: “Buy Lightweight Running Shoes – Free Shipping”
✅ 2. Meta Description
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Short description below the title in search results.
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Not a ranking factor but affects click-through rate (CTR).
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Include keywords naturally, within 155–160 characters.
π Example:
“Shop top-rated lightweight running shoes for men and women. Great discounts + free returns on all orders.”
✅ 3. Header Tags (H1, H2, H3…)
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Help structure your content for users and bots.
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Use only one H1 tag per page (usually the main title).
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Break down content with H2 and H3 tags for readability.
π Example:
H1: Best Running Shoes
H2: Benefits of Lightweight Shoes
H3: Breathability & Cushioning
✅ 4. URL Structure
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Should be clean, short, and keyword-rich.
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Avoid unnecessary numbers, symbols, or stop words.
π Example:
Bad: example.com/page?id=12345
Good: example.com/best-running-shoes
✅ 5. Keyword Placement in Content
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Use your target keyword in:
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First 100 words
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Headings
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Naturally throughout the body
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Avoid keyword stuffing — stay natural.
π Example:
Instead of repeating "running shoes" 20 times, use variations like “jogging footwear,” “lightweight sneakers,” etc.
✅ 6. Internal Linking
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Link to other relevant pages/posts on your site.
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Helps bots crawl your site and improves UX.
π Example:
While writing about SEO, link to “How Search Engines Work.”
✅ 7. Image Optimization
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Use descriptive file names and ALT tags.
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Compress images for faster loading.
π Example:
Image ALT: “blue lightweight running shoes for men”
✅ 8. Mobile-Friendliness & Page Speed
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Ensure responsive design (works well on all devices).
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Use caching, optimized images, and clean code for fast loading.

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