Interview Preparation & Resume Building

 Interview Preparation & Resume Building

1. Structure of a Strong Resume

Section	What to Include
Header	Name, Email, LinkedIn, Portfolio/Website link
Summary	2–3 lines summarizing your niche, skills, and achievements
Skills	Tools (Google Ads, SEO, Meta Ads, Mailchimp), platforms, soft skills
Experience	Freelance, internships, job roles — include results (e.g., “Increased CTR by 40%”)
Certifications	Google, HubSpot, Meta Blueprint, SEMrush, etc.
Projects	Campaigns, blogs, SEO audits, email flows, etc. (even mock/demo ones)
Education	Optional unless required by employer

Tip: Use action words like Managed, Optimized, Generated, Increased

✅ 2. Best Practices

• Keep it 1 page (2 pages max if very experienced)

• Use bullet points, not paragraphs

• Save and send as PDF

• Customize for each job (match keywords from the JD)

• Include measurable results (ex: "Generated 200 leads in 3 weeks")

🎤 Interview Preparation Tips

✅ 1. Know the Common Questions

Digital Marketing General

• What channels have you worked on?

• How do you measure campaign success?

• What’s your process for running Facebook/Google Ads?

Role-Specific

• SEO: How do you optimize for search intent?

• Content: What tools do you use for topic research?

• PPC: Explain Quality Score and bidding strategy

Behavioral

• Tell me about a challenge you faced and how you solved it

• How do you stay updated in digital marketing?

✅ 2. Before the Interview

• Research the company: check their website, blog, and ads

• Review your own portfolio and results

• Practice speaking about each project clearly and confidently

• Be ready to explain your strategy and tools used

✅ 3. During the Interview

• Be concise and structured in your answers

• Focus on results and how you achieved them

• If you don’t know something, admit it and explain how you’d find the answer

• Ask smart questions like:

  “What tools does your team currently use?”
  “How do you define success in this role?”

   

✅ 4. Follow Up

• Send a thank-you email within 24 hours

• Reaffirm your interest and mention a highlight from the call