Influencer Marketing

 Influencer Marketing is a type of digital marketing where brands collaborate with individuals who have a strong online presence (influencers) to promote products or services to their followers.

🔹 How It Works:

1. Brands identify influencers whose audience matches their target market.

2. Influencers create content (posts, videos, reels, stories) featuring the brand or product.

3. Followers see the promotion and may take action (buy, sign up, visit a site).

4. The brand gains exposure, credibility, and conversions.

👥 Types of Influencers:

• Nano (1K–10K followers)

• Micro (10K–100K)

• Macro (100K–1M)

• Mega (1M+)

• Celebrities

📱 Popular Platforms:

• Instagram

• YouTube

• TikTok

• Facebook

1. Twitter

• LinkedIn (for B2B)

✅ Benefits of Influencer Marketing:

• Builds trust and credibility through personal recommendations

• Reaches niche, highly engaged audiences

• Boosts brand awareness and conversions

• Delivers authentic content