Google Ads Overview

 Google Ads Overview

Google Ads (formerly Google AdWords) is Google’s online advertising platform that lets you show ads to users on:

• Google Search

• YouTube

• Google Display Network

• Gmail & Mobile Apps

You pay only when someone clicks (PPC = Pay-Per-Click), views, or takes action depending on your goal.

🧩 Types of Google Ads Campaigns

1. Search Ads

Text ads that appear on Google search results when users type related queries.

📌 Example:
User searches “best running shoes” → your ad appears on top.

2. Display Ads

Banner/image ads shown across millions of websites, blogs, and apps in the Google Display Network.

📌 Example:
Your product ad shows on news or lifestyle websites.

3. Video Ads (YouTube)

Skippable or non-skippable video ads played before/during YouTube videos.

📌 Example:
Your brand ad runs before a popular tech review.

4. Shopping Ads

Product listings (with image, price, store) shown on Google for eCommerce.

📌 Example:
When someone searches “Bluetooth headphones,” they see product images and prices.

5. Performance Max (PMax)

All-in-one automated campaigns using AI to show your ads across Search, Display, YouTube, Discover, and Gmail.

🎯 Key Google Ads Elements

• Keywords: Words or phrases that trigger your ad

• Ad Rank: Your position in search results, based on bid, quality score, and expected performance

• Quality Score: Rating based on ad relevance, landing page, and CTR

• Conversion Tracking: Measures actions like sales, signups, calls

💡 Benefits of Google Ads

• Highly targeted (location, device, interests, intent)

• Instant visibility

• Full budget control

• Real-time performance tracking